PlanX
Enterprise Automation & Media Pipeline Infrastructure
PlanX is designed to streamline and optimize every aspect of billboard management and digital outdoor advertising (OOH/DOOH) operations. From asset management to campaign execution, PlanX covers the full cycle of your media network management.
Core Features & Functionalities
Intelligent Asset & Inventory Management
Centralize your entire physical and digital outdoor footprint. PlanX structures your media assets—including geographic coordinates, face types, dimensions, and live operational statuses—into an ultra-fast database. Stop relying on memory or messy folders; know exactly what space is available, when, and at what optimal yield.
Impact: Complete network transparency with zero double-booking risk.
Seamless Campaign Execution & Ad Pipelines
Take a media campaign from initial proposal to active playback seamlessly. PlanX automates the heavy lifting of scheduling, creative asset validation, and flight dates. For DOOH networks, it handles continuous automated content delivery to screens, and for traditional static networks, it coordinates posting schedules flawlessly.
Impact: Slashes campaign onboarding and deployment times by up to 40%.
Contract Management & SLA Compliance
Bring legal precision and contractual accountability to your media sales pipeline. PlanX unifies your legal agreements, client guarantees, and third-party vendor performance metrics into an automated governance system that eliminates costly oversights. Store, categorize, and track active client booking contracts, print-shop purchase orders, and land lease agreements directly alongside the respective assets. Programmatically flag expiring advertiser contracts or upcoming land lease renewals to ensure your sales team never loses a premium location or relationship.
Impact: Eliminates manual contractual tracking errors and protects your agency against legal or operational compliance gaps.
More
Features & Functionalities
Automated Yield & Media Financial Infrastructure
Automatically generate and dispatch custom invoices based on specific campaign flight dates, actual static posting dates, or verified digital proof-of-play logs. Instantly analyze your network's historic and future occupancy data to model incoming cash flow, project seasonal demand, and identify under-monetized asset categories.: Seamlessly handle complex, multi-region campaign billings with built-in configurations for local advertising taxes, municipal fees, and varying currency frameworks.
Impact: Eliminates billing discrepancies and accelerates invoicing by 50% .
Direct Client & Agency Collaboration Hubs
Eliminate endless email threads and manual copy-pasting.PlanX provides secure access portals that give your media buyers and creative agencies a frictionless environment to review inventory, upload artwork, and track their active campaigns live allowing clients and external agencies to upload their digital content or print-ready vinyl designs directly into their designated campaign slots. Give your premium advertisers 24/7 direct access to their active campaign metrics, verified installation photos, and digital Proof-of-Play (PoP) logs.
Impact: Enhances client retention and slashes account management overhead by shifting collaboration to a self-service model.
Extended Capabilities & Out-of-Home Toolsets
Maximize your network's premium value by deploying specialized toolsets built directly for the unique physical realities of the Out-of-Home market. Empower roadside maintenance and posting crews to securely upload live inspection updates directly from their mobile browsers. Configure advanced dayparting, high-frequency programmatic ad loops, and context-aware data triggers to automate digital creative switches based on real-time weather data, temperature, or live event feeds. The module includes a secure document repository for land leases alongside a streamlined CRM toolkit.
Impact: Unlocks higher ad-space monetization metrics while streamlining ground-level logistics.
Impact: Unlocks higher ad-space monetization metrics while streamlining ground-level logistics.
Live Network Visibility & Analytics
Monitor the health and profitability of your media network from a single, unified command center. Instantly track your occupancy rates, upcoming vacancy gaps, and campaign performance metrics. PlanX turns raw scheduling and display data into empirical business intelligence, allowing you to maximize ad space utilization.
Impact: Eliminates unmonitored vacancy gaps to drive bottom-line revenue.
Enterprise User Governance & Access Control
Protect your proprietary data infrastructure with strict, granular permission layers. Connect your sales representatives, account managers, finance departments, and physical field crews under a unified system tailored precisely to their operational duties. Configurable roles enforce clear system isolation between departments, displaying only relevant data pipelines and task lists. The entire architecture is reinforced with mandatory multi-factor authentication (2FA) and comprehensive, unalterable system logs that track every single data export, price override, and reservation change.
Impact: Secures sensitive commercial inventory data while completely removing internal operational friction.
Open API Integration & Scalable Architecture
Built to adapt seamlessly to your existing corporate technological ecosystem. PlanX is engineered as a lightweight, cloud-native architecture that scales comfortably from managing a localized boutique billboard network to orchestrating tens of thousands of global media assets across multiple time zones. The universal Open API framework enables deep, two-way data synchronization with third-party CRMs, enterprise ERPs, and accounting software, backed by secure, high-uptime cloud hosting or air-gapped, on-premises enterprise server installations.
Impact: Future-proofs your media operations with a highly flexible system infrastructure built for infinite network growth.
